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Kia was the second best-selling brand in September, which helps cement its position as the fourth best-selling brand in the UK year-to-date, spurred by strong eco car – fully electric, plug-in hybrid and hybrid – and SUV sales.
The record September saw Kia earn a 6.4% market share with 17,535 cars sold in the UK (249,842 globally), which represents 8.3% of Kia’s export market sales. The UK month total is roughly half that of Kia’s domestic Korean market’s September sales, of 38,140. The month adds to Kia’s growing roster of record months this year, including February, April, June, July, and August, and now September. In addition, these months have helped Kia set record periods across Q1, Q2, H1, and now Q3.
In total, great performance throughout the year amounts to sales of 92,420 units and a 6.1% market share, positioning Kia as the fourth best-selling brand in the country, YTD. Thanks to Kia’s sustainable growth strategy, this represents a near 3% year-on-year rise following Kia’s record 2023 when the brand had sold 89,953 vehicles to customers by end-September.
Kia is the UK’s second best-selling eco car brand, with one in every two (49%) sales being either a fully electric, plug-in hybrid or hybrid model. This is far above the UK market average eco split of 40%. Kia’s eco sales ensure that it is on target to meet or exceed the UK ZEV mandate.
Kia now offers four fully electric cars, including the EV3, new EV6, EV9 and Niro EV. The hotly anticipated Kia EV3 – Kia’s most affordable EV – is on sale now with prices starting from £32,995 on-the-road. The EV3 can travel up to 372* miles per charge** with the larger of two battery options, 81.4kWh or 58.3kWh.
Kia has further helped the public understanding of electric vehicles thanks to its series of exclusive dealer events, including the ongoing EV3 Electric Experience that continues to introduce this latest fully electric model to customers at Kia dealerships. Customers can book their place online, here: https://www.kia.com/uk/about/ev3-electric-experience/
Sales have in no small part been aided by Kia’s dominance of the Compact SUV segment which, thanks to Sportage, Niro and XCeed combined, account for 60,399 of this year’s total sales in the UK and led to a large 13.6% segment market share.
The Sportage continues to be Kia’s best-selling model both nationally and internationally, and it was the UK’s most popular model of any marque in September, with 7,482 sales. This represents an impressive 16% of the 47,207 global Sportage sales in September. Furthermore, the Sportage is also the UK’s second best-selling model of any make YTD, with 37,582 units sold.
With a model available in almost every major segment of the UK market, from city car to large SUV, Kia continues to see strong sales in all models from smallest to largest, including the new Picanto which is September’s and 2024’s second most popular city car for retail-only sales. Overall, the Picanto enjoys a significant 21.2% market share YTD thanks to 9,076 units sold across both retail and fleet.
Similarly, despite a glut of exceptional competition, the new Sorento and ‘2024 World Car of the Year’ fully electric seven-seater EV9 continue to win praise from customers and the press alike.
Paul Philpott, President and CEO, Kia UK Ltd. commented on the results: “This latest set of record sales achievements are a great representation of how well the Kia UK business is performing as a whole, not just in one area. It highlights the strong demand for all of our product line up, across all powertrains, including our award-winning range of EVs. These fantastic results are also testament to the hard work and dedication of our national dealer partners, who provide outstanding service when supporting customers through their purchase journey.
“As we enter the fourth quarter of 2024, the remainder of the the year looks promising. Deliveries of the stylish and improved EV6 have already begun and the ground-breaking EV3 electric SUV has already gained over 700 orders during our national dealer roadshow which runs until November.”
On Tuesday 1 October, Kia launched its latest Q4 2024 customer offers, including 3.9% APR finance deals across its range of fully electric models – EV3, new EV6, EV9 and Niro EV. Customers looking to get into a Stonic, XCeed or Niro HEV can benefit from 5.9% APR on select deals. 7.9% APR is available on finance offers for Kia’s other models, including all Sportage variants. Each of these finance offers can be arranged with no minimum customer deposit. Terms and conditions apply. For more information, please refer to the full press release: https://www.kiapressoffice.com/releases/1749
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